The point is that your audience is already using Facebook Messenger, and they expect to be able to interact with your brand there when visiting your Facebook page. Most people (69% in the U.S.) who message businesses say being able to do so improves their confidence in the brand.Meta reports the potential advertising audience for Facebook Messenger is 987.7 million people.People spend an average of 3 hours every month using Facebook Messenger (and 19.6 hours a month using Facebook itself).More than 100 billion messages are exchanged on Meta apps every day.Facebook Messenger has the third-most active users of any app, beat out only by Facebook and Whatsapp.More than 375,000 people from over 200 countries engage with bots on Messenger every day.The number of messages sent to businesses on Facebook has doubled in the past year.Chat and messaging are the most-used types of websites and apps, followed by social networks.The benefits of using Facebook Messenger bots for business Meet customers where they areįirst, let’s look at some quick stats to set the stage for how much of your potential audience is accessible through Facebook Messenger: They can provide a customized online shopping experience and even make sales. They can be programmed to understand questions, provide answers, and execute tasks.
What is a Facebook Messenger bot (a.k.a Facebook chatbot)?Ī chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people.įacebook Messenger bots live within Facebook Messenger, and can converse with some of the 1.3 billion people who use Facebook Messenger every month.Ĭhatbots are like virtual assistants.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
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